From SEO to GEO:
Building Visibility
That Lasts
Part of the founding team at Chewy.com. 20+ years building search visibility systems that compound and endure. Currently leading SEO & Emerging Tech at GTU.com, helping businesses navigate the AI-powered future of search.
The Complete Search Visibility Stack
From traditional SEO to AI-powered discovery, I help businesses build visibility systems designed to compound and endure across every search paradigm.
SEO Strategy
Traditional organic search optimization with 20+ years of proven methodologies. Technical SEO, content strategy, and link building that drives sustainable traffic growth.
- Technical SEO Audits
- Content Strategy
- Link Building
- Local SEO
AEO Strategy
Optimize for featured snippets, knowledge panels, and direct answer boxes. Get your content surfaced when users need immediate answers.
- Featured Snippet Optimization
- Knowledge Panel Strategy
- Schema Markup
- FAQ Optimization
GEO Strategy
Future-proof your visibility for AI-powered search. Get cited by ChatGPT, Google AI Overviews, Perplexity, and emerging LLM-based discovery tools.
- AI Citation Strategy
- LLM Visibility
- Entity Optimization
- AI Overview Targeting
Results That Speak
Two decades of building search visibility systems for high-growth companies. Here are some highlights from the journey.
Geek Town USA (GTU.com)
- Leading SEO, AEO, and GEO strategies for major franchise network
- Implementing cutting-edge AI-powered search visibility systems
- Driving digital transformation across multiple franchise locations
Chewy.com
- $200K+ monthly organic revenue in first 12 months
- Domain Authority: 12 → 71 in twelve months
- Built blogger outreach community: 3,300 contacted, 1,000 US pet bloggers
CampNative.com
- Built to 1M monthly organic sessions
- Carried 36 clients with less than 10 headcount
- Secured seed funding for crypto company
Outsmart Labs
- Grew search department from 0 to 15 accounts in 6 months
- Enterprise clients: Vocalcom, Universal
- Built scalable processes for rapid growth
SpyderTrap
- Transformed agency to digital marketing leader
- Clients: Ameriprise, Children's Hospital of Minnesota, Crystal Farms, Pentair
- Developed team into efficient powerhouse
Notable References
Architecture Over Tactics
I'm Brent Rangen. Part of the founding team of Chewy.com. I've led teams. I've created teams, both in-house and agency-side for some wildly successful companies.
My passion is making art through project planning and eloquent execution. I don't chase wins — I chase durability. I care more about what still works when I'm gone than what looks good now.
I'm allergic to wasted motion. I'm driven by systems that reduce future effort, decisions that eliminate entire categories of problems, and anything that replaces repetition with leverage.
Whether it's traditional SEO, answer engine optimization, or the emerging world of generative AI search, I build visibility systems designed to compound and endure.
Recognition & Speaking
- 2010 Small Biz Discovery Grand Prize Winner - Bruce Clay
- Search Engine Watch Contributor
- Pubcon Speaker - "Mobile App Analytics"
Digital Toolbox
Web3 Experience
Co-Founder & Head of Growth at YakDAO — a DeFi platform focused on tokenizing real-world assets. Experience with token generation events, customer segmentation, and yield stability.
What People Say
Recommendations from colleagues, team members, and industry peers who've worked with me directly.
"Brent is one of the top SEO experts in the country and has a very high level, strategic, wholistic approach to SEO that is extremely effective and efficient. His approach to training and management is supportive and focused on continuous education. If you ever get the chance to work with Brent, take it!"
"Brent Rangen is indispensable. As the agency's manager of search and digital marketing, Brent took a small, scrappy team and developed us into an efficient powerhouse of results. Brent's impact reached beyond his own department and helped improve the entire agency's bottomline."
"He is a digital marketing guru that can expediently assess client needs and recommend a course of action that delivers results. Brent grows accounts and departments, while leading and inspiring his team. Brent is an asset to any organization that he works with, and he is an industry expert and thought leader."
"Brent is on top of the latest news and tactics in SEO, understands the changing opportunities presented by Google and technology, and is able to clearly communicate technical requirements to a non-technical audience. Brent is a sharp marketer with a consistent, trustworthy voice in the SEO and digital marketing space."
Let's Build Something
That Lasts
Whether you're looking to build a search visibility strategy from scratch, optimize for AI-powered discovery, or need a seasoned leader to guide your team — I'd love to hear from you.